Announcing our new partnership!


SEMMA has joined forces with The Australian Made Campaign (AMCL) to support the continued growth of Australia’s manufacturing sector. We are excited to partner with Australian Made as we work to highlight our products and world-class capabilities.

This alliance comes at a time where there has never been more community and media focus on Australian products. With around 9 in 10 people preferring to buy Australian made when given the chance (Roy Morgan 2019), SEMMA encourages our members to consider the Australian Made accreditation as a tool to inform buyers and showcase their local product.


Australian Made Chief Executive, Ben Lazzaro, said the partnership supports the continued growth of local manufacturing on the global stage.

“These Australian manufacturers produce some of the best products in the world, celebrated both here and overseas. Melbourne’s South East produces everything from yoghurt to trains, to buses, bolts and everything in between,” Mr Lazzaro said.

It is essential that we foster a manufacturing environment that encourages and assists manufacturers to innovate and build on their success, as well as providing pathways to new markets. The result is a healthy manufacturing sector, job creation and better access to markets.”


SEMMA Chief Executive Officer, Vonda Fenwick, said, “Australian local manufacturers are exactly that, local. They use local suppliers and create local jobs. We proactively represent our local manufacturers on matters of importance to the industry and the region and are excited to partner with Australian Made.”

The fundamental idea behind buying locally made products from local suppliers is that our wider community is strengthened, building resilience into our supply chains and workforce in a time when it is needed more than ever.



Successful Endeavours Managing Director, Ray Keefe, is a SEMMA Member and long-time campaigner for Australian manufacturing.

“Made in Australia is going through a rethink. Somehow, we convinced ourselves it couldn’t be done. The COVID-19 crisis has forced us to relook at this and guess what we found; not only can it be done, but it can be done very well,” Mr Keefe said.

“We Australians are very good at problem solving and creative thinking. But give us an important enough problem and we are very good at working out a how.”

To find locally manufactured products or learn more about the AMCL accreditation process, visit

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